ERGObaby is a family owned and operated company located on Maui, Hawaii. Since 2003, ERGObaby have been providing parents with the most thoughtful, highest quality, and most innovative babywearing products and accessories found on the market. It is ERGObaby's mission to educate parents about attachment parenting, babywearing, and related topics, to improve the way our next generations of babies are introduced into the world. ERGObaby are committed to excellent customer service, including immediate order response and friendly support of product use.

The ERGO Baby Carrier was initially developed out of a personal need when Karin Frost, had her son in 2001 and created a carrier for him. With help and feedback from other parents, the ERGObaby design was born. Word of mouth has expanded this single carrier design into a globally recognized family of baby carriers and accessories.

More and more parents want to be physically active and productive during the early stages of their child's growth. Wearing their baby supports this need. Research on babywearing has also observed great benefits to the child. The ERGObaby carrier holds the baby safely and closely to the parent's body, and provides the parent with the desired mobility. It also builds parent's awareness of their child’s needs.

The ERGO Baby Carrier is pleased to announce association with Dr. Susan Markel, a Board Certified Pediatrician who is skilled in all aspects of general pediatric care. She has been honored by becoming a Medical Advisor at Attachment Parenting International, a non-profit parenting organization that promotes "Peaceful Parenting for a Peaceful World".

ERGObaby has been committed to the Attachment Parenting model since president and designer, Karin A. Frost, created the first ERGObaby carrier when she had her son, Keala Kaj. He has been carried since birth to almost five years. While she was pregnant she read the “Continuum Concept” by Jean Leidloff (published in 1975) and was so inspired that she joined a group of parents who met on a regular basis to discuss, learn and understand more about the concept.

Karin sewed the first 50 baby carriers on her own machine until the demand motivated having it manufactured and sold on her website. The company is now worldwide and the success has prompted us to focus on education. Her mission has always been to help make the parenting process easier, more fun and most of all to usher each new generation of babies into our world with the best support possible.

This mission aligns with Dr. Markel’s dedication to helping parents and children empower themselves to have a healthier and happier lifestyle.